Running a horse business can be tough—trading time for money, battling weather challenges, and managing time constraints all while trying to grow. It’s a lot of work, but with the right digital approach, you can overcome these obstacles and create a sustainable, scalable business that works for you.  The following Bootcamp is strategically designed to help you launch an online offering for your horse business.  I can't wait to see you there!

January – Foundations

Week 1: Introduction & Mindset for Online Success

• Overview and goal setting
• Overcoming limiting beliefs

Week 2: Defining Your Niche & Ideal Client

• Choosing your niche and understanding your target audience
• Creating your client avatar

Week 3: Crafting Your Core Offer

• Exploring online coaching, courses, and digital products
• Structuring your first digital offer

Week 4: Content Creation & Planning

• Creating engaging content and content planning
• Tools for efficient content creation

February – Building & Launching

Week 5: Digital Infrastructure Setup

• Setting up your website, email list, and payment systems

Week 6: Marketing Strategy

• Creating lead magnets and building your email list
• Introduction to organic and paid marketing

Week 7: Launching Your Offer

• Effective launch strategies and preparing your audience

Week 8: Audience Engagement

• Building trust and community through content and live sessions

March – Growing & Scaling

Week 9: Paid Advertising

• Basics of Facebook/Instagram ads for your equine business

Week 10: Partnerships & Networking

• Leveraging partnerships and collaborations for growth

Week 11: Automation & Streamlining

• Automating workflows and reducing manual tasks

Week 12: Scaling & Sustainability

• Growing your business sustainably and avoiding burnout

End of Bootcamp: Q&A & Graduation

• Final Q&A and celebration of progress.